About FordFoto

15 Years in Performance Marketing. Half a billion dollars in advertising later, a gap emerged.

My name is Jason Ford, Founder of FordFoto.

I've spent my career as a performance marketing professional by day and a creator by night. Nearly half a billion dollars in advertising later, I noticed a gap in the digital marketing world.

Most creative agencies set out to create beautiful imagery, devoid of how performance marketing channels operate. On the other hand, plenty of marketing agencies know how to optimize channel with media, but outsource their creative to vendors.

With FordFoto, we set out to fuse the two skillsets. We produce every piece of creative with performance goals in focus. We believe fusing cinematic storytelling with digital channel expertise will yield better results than what's out there today.

Now, we're on a mission to partner with local business in South Florida and develop world-class campaigns ready for the future. Meet the team we've built to help you scale.

the Team

Co-Founder

Brian Ford

A Senior Software Engineer at a Fortune 500 company in finance, Brian has spent more than two decades building systems across digital acquisition, experimentation and analytics, customer experience, and risk management. The common thread in that work is simple: understand exactly what moves a customer to act, then measure it honestly.

At FordFoto he applies that same discipline behind the camera, building and maintaining the CRM, data, and server infrastructure that keep production, client communication, and delivery running without friction. It's a big part of why FordFoto can talk about media in the language of pipeline and conversion, not just craft. A longtime South Florida resident, Brian is a lifetime photographer and a proud partner in launching FordFoto to fuse craft with technology to transform local Florida businesses.

DIRECTOR OF OPERATIONS; DRONE PILOT; REAL ESTATE AGENT

Clement Grillo

A recent transplant from Denver, Colorado, Clement brings over 15 years in hospitality management for prestigious brands like Hilton and technical skills from time spent serving in the armed forces to scale our real estate and yacht media services.

As a fully licensed, certified, and insured FAA Part 107 drone pilot, Clement is FordFoto’s primary aerial media specialist. He brings to the team polished photo and video capture for property, vessels, and commercial media. He's also a licensed Florida real estate agent, serving as our on-camera presence for real estate agents interested in guided tours.

Beyond his career, Clement is a lifelong athlete and collegiate competitor. His competitive background translates directly into his work, bringing discipline and precision to every shoot.

Philosophy & Standards

Creative isn't just made to look pretty. It needs to perform.

We engineer media with conversion performance as the primary objective. Every frame is designed to drive engagement and action, ensuring your brand message is not just seen, but acted upon.

Quality craft is at the heart of good digital marketing

Our production house maintains strict editorial standards. We combine cinematic storytelling with technical precision to deliver high-performance media that meets the highest benchmarks in the industry.

How We Work

A performance-driven approach to cinematic media production, engineered for maximum conversion and brand authority.

01 Discovery & Strategy

We seek first to understand before we start to create. We begin with a deep-dive analysis of your brand objectives and target audience to define a clear creative and performance roadmap.

02 Production & Capture

We begin each production with the end-goal in mind. Our high-end cinematography and drone aerial team executes every frame with precision, ensuring the technical excellence and visual storytelling serves the channels the creative will appear in.

03 Post & Performance

From color grading to data-driven optimization, we deliver media that is engineered for maximum conversion and credibility. We deliver finished creative, evaluate the results with our clients, and iterate based on specifically what's working.